The Age of Big Data: The Calculus of Control

Break The Code

What counts is that we are at the beginning of something.

—Gilles Deleuze, Postscript On The Societies of Control

The idea of big data is that the previous slow, clumsy, step-by-step search for knowledge by human brains can be replaced if two conditions are met: All the data in the world can be compiled in a single “place,” and algorithms sufficiently comprehensive to analyze them can be written.

—George Gilder, Life After Google 

The automatic society of hyper-control is a society founded on the industrial, systemic and systematic exploitation of digital tertiary retentions. All aspects of behaviour thereby come to generate traces, and all traces become objects of calculation…

—Bernard Stiegler, Automatic Society

The unique strength of the human race is its ability to exteriorise itself: we put more and more of our memory, knowledge and capacity into external technical apparatuses. At the same time, though, this exteriority is also…

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