This blog runs in association with eLucidAction.
Five years ago, childhood friends Joe Kennedy (top right) and Jonny Burt (top left) were just two lads with laptops, supposedly chasing a pipedream in a freezing room in a leafy suburb of the British capital. Fast forward to 2018, the ambitious and dynamic duo, not yet 30, have built a global art empire without outside investment, thanks to an unrelenting 24/7 work ethic and strategic use of social media. They have also just locked down a stunning 6000 sq ft gallery space—in a former Citibank building—right at the heart of Mayfair, London’s poshest district.
Their project, “Unit London”, is a collective of artists and art enthusiasts that operates on a careful combination of the digital and the physical. Joe and Jonny, who began their journey with zero connections, are on a mission to subvert the structures of an industry that is still…
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