On Elitism, Inclusivity and Building a Million-Pound Art Business from Scratch: Joe Kennedy of “Unit London”

On Art and Aesthetics

This blog runs in association with eLucidAction.

Five years ago, childhood friends Joe Kennedy (top right) and Jonny Burt (top left) were just two lads with laptops, supposedly chasing a pipedream in a freezing room in a leafy suburb of the British capital. Fast forward to 2018, the ambitious and dynamic duo, not yet 30, have built a global art empire without outside investment, thanks to an unrelenting 24/7 work ethic and strategic use of social media. They have also just locked down a stunning 6000 sq ft gallery space—in a former Citibank building—right at the heart of Mayfair, London’s poshest district.

Their project, “Unit London”, is a collective of artists and art enthusiasts that operates on a careful combination of the digital and the physical. Joe and Jonny, who began their journey with zero connections, are on a mission to subvert the structures of an industry that is still…

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