Over the past few years it has become apparent that social media is playing a major part in how we protest. Wikileaks, Anonymous, the Arab Spring, and, most recently, the Idle No More protests, have all been promoted using digital tools. Once the protest goes viral, it has the capability of sending a message across the internet. Since social media sites are often linked to one another, the protest expands, at an exponential rate, to many users. Suddenly, First Nation rights, for instance, becomes a national, if not international, issue.

IdleNoMore Twitter Feed

I view it like this: social media is the new news. It is how we get our daily picture of the world. Since social media is so personal (everyone has their own social media profile, site, and page), the content that we read becomes more personal. Of course, we should not forget the corporate element. Social…

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